Growth of an organization depends on the satisfaction level of its customer. Every satisfied customer is an ambassador of goodwill. At the same time every dissatisfied customer hits badly the bottom line of your company.

Where as every dissatisfied customer is an advantage for your competition. Such customers never buy again your products or services and also influence others not to buy your services or products. A survey says every dissatisfied customer tells ten other people about the problem and if this happens your company’s cost for acquiring new customers increases every time.
These facts are also applicable to employees as they are the internal customers.
